TDIC Abu Dhabi Art 2010 held at Emirates Palace

After winning the creative pitch, our objectives were simple: develop a credible brand that could stand up and be counted on the modern art fair calendar. Our team delivered everything, from the brand identity development, brand activation, environmental branding, merchandising, collateral all the way to advertising. It was an incredibly manic and fun 4 months – we’re pretty sure we can now drive to Abu Dhabi and back in our sleep, which is what we often did!