Relevant safety campaign for drivers in Dubai !

This morning I encountered an odd scenery when reaching the office entrance. Judge this picture and you can imagine what speed the driver was doing to end up like this. I would like to remind the viewer that our road is a smaller, single lane road in the Barsa industrial zone were speed limits are at 60 Km/h. A speed limit no one respects! To my mind came one of the Ads the creative have developed for Wyeth proclaiming better road safety. They couldn't be more right on this one...