Thursday, February 12, 2009

Burger King Mural

This is the new "Have It Your Way" Burger King digital mural. It's a towering 2.7m height x 8.4m length installed in the food area at the biggest mall in the world, Dubai Mall. It's a massive print sandwiched in acrylic panels.

We pushed the idea of pop art into functional visual communication, attracting new set of customers, fun and outgoing, preaching the "have it your way message." Lines like I cannot imagine myself without onions, I'm an extra cheese kind of guy.

The mural was designed by our resident Brownmonkey, Rollen AKA Dogboy

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