A good dose of inspiration from Crispin Porter and Bogusky

There’s nothing like starting the new year with a little inspiration. And for me at least there’s no better inspiration than visiting what I think is the best agency on the planet: Crispin Porter + Bogusky. If you don’t know them, they are the guys who reinvented Burger King, launched the Mini and VA in the US, made millions stop smoking with the Truth and all this out of Miami.

So while I was on holidays in El Salvador, I decided to hop onto a plane and accept Chuck Porter’s invitation to drop by. I first circled around their office feeling the vibe. The kitsch pink flamingo fountain on one end and the giraffe trying to French kiss a horse on the other where good signs. Yet they did not prepare me for the gentle and humble attitude I found in CP+B. I guess these guys are so good they just don’t care about false airs of grandeur anymore, they are just chilled, polite and fun to be with. Mr. Porter was a pleasure to talk to and I almost wet myself when he said he liked our work. I only spent 90 minutes with him but this is going to stay with me until I am 90. Although he kept saying that they were only a small agency, I could not help thinking that I was in one of the biggest creative centres of the world. If they call themselves small...who the hell are we...

A few lessons for all of you aspiring to greatness out there: when you get there, don’t forget where you came from. This way I guess you can continue growing with the things that got you there in the first place.

Enjoy the pics from a humbled planner.

Posted by Arnaud Verchere