Kill The Red With Croma Eye Drops

Our latest campaign comes in the form of these three lovely little print ads (if I don’t say so myself :) for Croma Eye Drops. Communication for pharmaceutical products has never been easy due to the fact that there are so many restrictions attached and so many levels of approval to get through. It doesn’t mean that the work has to be boring.

Client: Croma Eye Drops
Creative Director: Vincent Raffray
Art Directors: Valerio Battagli And Thomas Derouault
Copywriter: Dario De Albuquerque
Photographer: Tejal Patni
Illustrator: Amin Faramarzian