Annual TONIC Beach Party+FRIENDS!

We are keeping up with our old tradition (3rd year now) of our annual TONIC beach party. We stopped counting at around 67 people+2 dogs...

It was really a great afternoon. We all got to have some serious fun together with our families and friends (and pets). Jebel Ali beach still rocks and we had time to play, eat, talk and have some nice cool drinks by the beach. As always we stayed until sundown and late into the night. One big thanks to Medhat ( Media Director, the dude lying in the front with the blue basketball jersey) for organizing everything and standing firm as our official BBQ-Chef.

As traditional custom we had to pull out some 6 car out of the sand, but then again it's not a beach party unless someone gets stuck.

My other car is a CCX

The Swedish Koenigsegg CCX Supercar speeded into motor journalists hearts last week at Bab Al Shams as TONIC introduced this swedsih manmade 550,000 Euro hyperfast sport machine. The latest creation of Christian Von Koenigsegg, the Koenigsegg CCX, is a look-like-no-other car whose body and chassis are made of a lightweight carbon fibre composite reinforced with Kevlar, and whose all-aluminium engine is designed for high intensity pressure and heat. A perfect combination for this region!

Christian von Koenigsegg, who was in Dubai for the launch, talked about the manufacture of his cars with a clear vision: “In the production of each car, we devote all available time, emotions and resources – sparing nothing, venturing and sacrificing everything – in the name of beauty, perfection and speed.”







The CCX is the latest iteration of the Koenigsegg CC range, offering tighter lines and a more aggressive stance, but clearly following in the noble design and engineering tradition of its predecessor, the CCR, famous for holding the production car speed record of 388 km per hour.





Inside, leather contrasts with futuristic stainless steel controls and refined surfaces. The hardtop is stored under the front bonnet during roofless driving and crash tests have verified that at least in terms of safety, Koenigsegg is a truly Swedish car.





Andreas Petré, Manager - Koenigsegg Middle East, is looking forwar to introduce the CCX to car enthusiasts in the region “because of our shared passion for the most finely honed, beautiful and powerful vehicles on the street.”





Other distinctive elements include a large interior that makes it the most spacious supercar on the market; optional ceramic front disc brakes that give it a lower unsprung weight than any other supercar, and an engine that is engineered completely in house, unique among low-volume supercar manufacturers.

The world’s fastest, most powerful production cars will soon be gliding along the roads of the UAE and the rest of the Gulf.
Koenigsegg operates a regional marketing office in Jebel Ali, Dubai.






TONIC is the appointed head agency of Koenigsegg in the Middle East and Africa.





More KS info and stories is being developed and will be available in a near future through a special blog. We will keep you updated on the current developments of it. If you would like to know anything in particular about the CCX, please don't hesitate to contact us. -Keep the speed!

TONIC After Dark

STIRR™
TONIC Events have been changing the Dubai party scene this last two weeks.
We have been running from one event to the other which has left little time to update this blogg, but we promise to keep you updated more often now. We kicked it of at the Park Hyatt Dubai Terrace with our feature club STIRR™ just two weeks ago together with the Middle Eastern launch of Goldfish. David Poole and Dominic Peters are the Jazz musician-DJ-beat-freak-sonic surgeons behind Cape Towns Electro-Jazz sensation GOLDFISH. In two short years Goldfish have indelibly stamped their mark on electronic music and they have been hailed as the Re-invention of the DJ.




Both accomplished Multi-instrumentalists and Jazz musicians in their own right, Dave and Dom have taken their grounding in Jazz and broken boundaries on the dance floor combining Samplers, Saxophones, a Groove box, Keyboards, Vocoder, Electric Double Bass, Flute and effect units into a spur-of-the moment, cutting-edge live remix performance. When performing live, they are DJs so to speak, but with no predestined CD or Vinyl. Everything is created live, allowing a completely unique, spontaneous performance at every show. You can experience their music at http://www.goldfishlive.com/

GOLDFISH was a total success and more than 500 hundred music loving people enjoyed the show. STIRR™ is changing the music scene in Dubai and the Park Hyatt Terrace is starting to shape up as a vivid music and lounge scene. Your'e welcome to join us every Friday and Saturday from Sundown and on.

This is a series of events that we are currently doing for our client Diageo and African and Eastern. More will come and if you would like to know about them in the future drop us a mail and we will make sure you get invited. Cheers.




Casino Royale at the 400
Two nights ago the Dubai society saw a new club emerge. The hipper exclusive 400 at the Fairmont is surely going to raise some eyebrows on the club scene. We kickstarted their reputation with the premier party of the new 007 Casino Royale. EVERYONE was there and we gave them one night to remember. Smirnoff was hosting and everyone got a good taste of partying that night.




The TONIC event team worked for more than a month for this special night including dancers, models,magicians, luxury gifts, brand new Aston Martins displayed and some amazing vodka drinks that got everyone seeing double the fun.






Once again, if you fell missed out on our events and think your persona can give it an extra touch, please contact us and we will make sure your'e there the next time...