Tonic Mascot

Wikipedia describes the term Mascot as any person, animal or object thought to bring luck. And after the month we’ve just had, we have to thank Lucy (the unofficial Tonic Mascot) for sharing some good luck and good old fashion Labrador love around the agency. Lucy has been at the office for more than a week now and we are seriously considering making her an official employee. The other day she even growled at a client when he asked us to make his logo bigger.

Radio for Art Directors

Recently, Tony Hertz was in the UAE doing his Radio for Art Directors workshop and if there's any place in the world that needs more help in producing better radio, it's Dubai. The workshop helps advertising agencies and clients alike find better ways of approaching radio advertising. I couldn't help feel though, that Tony was preaching to the converted. I wish there were more clients and stations in attendance. Never the less, it was an inspiring day and everyone left the workshop ready to produce the next award winning spot. I pulled the following ad off Tony's website. Enjoy.

For more info visit www.hertzradio.com