Do we have the hottest chicks in town or what?

Not only are our designers pretty hot, they can also do some amazing things with a piece of string, some tennis balls and a litre of petrol. They've taken their act from Diera, to Jebel Ali and for a small fee, they'll even do some private shows. For bookings, please contact the office.

For a good cause

We take a lot of things for granted especially our sense of sight. For those people that are visually impaired, there are some wonderful organisations like the Al Noor Association for the Blind that are willing to lend a hand.

Our goal was to raise as much awareness as possible for the Al Noor Association for the Blind. Sleeping masks with a message that said, “What if you could never take these off” were placed in Business Class sections of selected airlines. Sleeping masks, which are handed out during most flights, represent a perfect opportunity to communicate with an affluent target audience. When these masks are placed over the eyes, you can just imagine what life must be like for a visually impaired person. A simple idea with a very powerful message.

Many thanks to everyone involved in making this campaign a reality.

Please show your support by visiting www.alnoor4blind.org.om

Bic Campaign

In true Tonic style and simplicity, we bring you our latest campaign – Bic. What a great brand and what a great client for allowing us to do work like this. If you say Bic to someone, immediately you think pens. After this campaign, people will know that Bic are more than just stationery. Carefully illustrated by Satwik Saraswati and Art Directed by Diya Ajit and Peter Walker, these ads give new meaning to simplicity. Visit www.bicworld.com for more details on Bic and their amazing range of products.

Animal rights and wrong

Not only are we lucky enough to live in a place where the sun shines almost every day, but we also get the opportunity to brainstorm on the beach and that’s exactly where we were when we came across this cheetah. Yes a cheetah on the beach, in the water, on a lead – only in Dubai. My dog was crapping itself. She belongs to one of the Sheiks that live nearby and her handler was taking her for a walk. The locals often keep wild animals and as an animal loving, vegetable eating (well almost) South African, I had a few words to say to the handler. A beautiful animal like this deserves to be running free in the bush chasing gazelles and climbing trees. It shouldn’t be someone’s play toy attracting attention on a public beach.

Fresh Stock

Finally a Middle East stock library that we can all use without having to stick needles in our eyes. A lot of thought has gone into the production of these images and for this region, it’s a breath of fresh air.

DarylStock is an image library focusing solely on the needs of the region and was passionately created by Dubai based photographer Daryl Patni. Over the years of shooting, Daryl noticed that local image libraries were basically crap and he
wanted to change all that by offering quality images. We think he’s made a good start.

Visit darylstock.com and check out the site.