Blog of the month: WE!

Cultura Creativa. The main creative magazine of South America have chosen us as Blog of the month. We thank them for their recognition and hope to keep up the good work. Official magazine of FIAP- Ibero-American Advertising Festival it is the most important Spanish and Portuguese-speaking festival, with more than 8500 entries and over 2000 delegates from all around the world.
The Festival starts April 23rd in Buenos Aires.
We will drop a line or two in the future about the winners of FIAP as they usually also win in the other comming International Award shows.

Rock solid work

David Birkitt, director of UK agency Bill Charles passed by the office last Thursday. The work he had with him was just amazing.... rock solid stuff. Our predictions were right, 2007-2008 is going to be the year when the rest of the world is looking to have something to do with Dubai. For Dubai thou the old days of exporting all the good productions and head off to trendy New York to shoot for 2 weeks with the super budget and the mega productions are gone. Not being able to leave town sucks for the creatives thou...

Here are some great work from Nadav Kander, Julian Broad, Stephan Schacher and Tom Craig.

Looking forward David.

My daddy is in advertising

I was recently asked by one of the teachers at my son’s school to do a talk on advertising. It was my opportunity to enlighten young minds on how to do great advertising before their minds got completely corrupted by the next DAMAC or Du ads.

It started out nicely, 5 minutes later half the class was asleep. I had to use my secret weapon – I started showing them some of the ads we’d recently done. Sony’s “Kick” spot quickly woke them up and by the time they had seen our Nando’s ad, they were falling off their chairs.

It was amazing to see the level of intelligence these kids possessed when asked to come up with ideas on the spot. Then the questions started. How much money do you make? How many ads have you done? What’s the worst ad you’ve ever done? Do you dye your hair? I answered as many as I could and gave them some advice on their packaging design, a class project they were working on. I then said goodbye happy in the knowledge that maybe some of these bright young souls will have the sense not to get into advertising.

Effort for this week

Vincent is judging on bestadsontv.com this week and he is giving his opinion on Che Men's Magazine, Greenpeace, Truth.com and SMART car. An interesting website with lots of useful tools and news. Latest ads keeps you up to day with what's out there.

Nice. Bookmarked. Check it out.