TONIC apointed by DP World!

Dubai Ports World is today one of the biggest port operators in the world. When buying P&O last year , which was then the fourth largest ports operator in the world, for £3.9 billion, it created a global controversy with it's newly acquired US ports. George Bush went on national TV twice supporting this sale but later the The House of Representatives took a vote on March 16, 2006 on legislation that would have blocked the Dubai Ports World sale. The ports where later sold to AIG. Today DP World currently operates 19 major terminals around the world, with 5 major projects in development.

TONIC has recently been appointed to build the global image of this giant terminal operator.

Stay posted for more news.

Biticino onboard

This Italian sockets and wiring devices giant, present in more than 60 countries and market leader in most of them has just arrived in the UAE. Owned by the Legrand Group, Btcino is to launch together with TONIC their high-end range of wiring devices, Axolute, throughout the Middle East. This brand which is very lifestyle oriented has great potential for the new high-end construction projects being developed not only in Dubai but also throughout the whole region. Bticino was the first Italian manufacturer after the Second World War to tackle the problem of producing electrical components in light of modern design thinking.

TONIC starts working for World Compliance

World Compliance is a global client with the ambition to become the world leader in due diligence and helping financial institutions and governments doing business in an ethical manner. Their list range from politically exposed persons, their family members and close associates. Monitoring a variety of sanction lists from the European Union, United Nations, Bank of England to name a few. They compile extensive lists on arms dealing, people wanted by the Interpol, FBI, drug traffickers, money launderers, persons sentenced for financial fraud and individuals and companies that face criminal charges relating to money laundering, corruption and other allegations. They can investigate in such secretive countries like Switzerland, Luxembourg or other European countries.

It's a SONY!

We are just getting over the Dubai Lynx awards and the happy outcome and we kick it again.... SONY has appointed us their Handycam account. We have been appointed to take this video camera leader to new heights in Africa, Middle-East and Iran. Looking forward to post the work in the coming months.

And the ball keeps on rolling...

We managed to get a finalist with our Wonderbra “Censored” ad in the first Ever World Press Awards started by the legendary, Neil French. Ok, it’s not the coveted Gold, Silver or Bronze, but at least we’re in the book.

The unemployed ex-Creative Director rounded up some big names in the industry for the judging. Along with French himself the judges were Jim Aitchison, Mark Tutssel, Tham Khai Meng, Jeremy Craigen, Marcello Serpa and Graham Warsop.

















See the award winning work and judges comments at http://www.worldpressawards.com

Lynx night

So it was an interesting night with 1200 guys and girls. Windy and wet (beverage wise) everyone in the biz was there and it ended like this:

The Print category was the strongest with a total of 39 winners, followed by Direct with 22, 17 in Outdoor, 14 trophies were awarded in TV/Cinema, 12 in Interactive, there were 4 Radio winners and 3 in the Integrated category.
UAE won the most awards (88) followed by Egypt, Lebanon and Saudi Arabia each taking home 7 trophies and Bahrain won 2.

And we got:
1 TV/Cinema Gold for Sony Kick it
1 TV/Cinema Gold for Nando's Ramadan
1 Print Gold for Wonderbra Censored
1 Interactive Gold for Sony Microvault
1 Print Bronze for SONY VAULT

















Thanks everyone for the support we got. We did have our expectations higher than the outcome. In terms of numbers we did deliver. We have as many gold's as the agency of the year and based on our submission amount we scored more than half of them. No one else did. Until next time...someone once gave me a good reflection about award shows " It's a Marathon not one hundred meters flat".

-Huka Puka everyone..

88% SHORTLISTED!

With 14 of our 16 entries making it through the shortlist we are more than happy right now, so let's hope on tomorrow nights award ceremony will bring us some minutes on the podium. Comment. We really like most of the shortlisted work so good job on the first lynx judging, also good job to the other agencies out there. Tomorrow we party...