Biannual Tonic Beach Party

Yes it’s that time of year again where Tonicians and friends get together to celebrate… well to celebrate the fact that we’re the coolest bestest agency in town. These beach parties seem to be happening more and more often. Unfortunately we’ll soon have to find a new beach on which to party. Our beloved stretch of coastline at Jebel Ali resembled more like the parking lot at Mall of the Emirates on Friday afternoon than a piece of paradise. Little children were getting lost and the water seemed a lot hotter (maybe that’s the summer) Anyways, fun was had by all. Thanks once again to Med for organizing this wicked get together. More pics available on Meds Facebook page.

TONIC welcomes...

Andre, Fionn and Harry!
Our three new Tonicians come from three different disciplines and parts of the world. Andre Troubetzkoi comes from the international advertising & production market for over 12 years, and brings to Tonic a network of business and production solutions that encompasses more than 20 countries. An international character from the start, he was born in France of Russian decent, raised in Canada. Most recently he started Hummingbird Europe, an independent sales/marketing consultancy to promote European and American production houses. Before that he worked at Stillking Films for over 4 years in their Prague headquarter where he marketed directors across Europe and the Middle East. And still before that, 2 years in London at Stink.

Harry Weber is our senior graphic designer and art director at Tonic. He brings to Tonic a vast and senior experience in projects both in the Middle East and abroad. Hailing from Austria, Harry has worked in the region for the last 3 years. Joining us from Wunderman Dubai Harry has been key to the success of our latest projects.

Fionn Geaney joins Tonic as a copywriter. This is all he would like to mention for now. We respect that. Cool.


We welcome them warmly to the Tonic family.

Peoples choice

Ad-Awards, an independent group who selects the best ads on a monthly basis just finished their best TV commercial list for 2006. We got a bronze with SONY kick it under the Public’s choice category. We thank the public for their choice.