Tuesday, November 27, 2007

Trends

We’re often asked to do barter deals with some of our suppliers. Obviously budgets are small, but sometimes you can do some cool work. This spot for Trends Magazine had to be dead simple – some people have said too simple, but I think it works well and it will get noticed.

The print ad was shot by Tommy Morris and the TV spot was digitally done by Modelcraft.

Excuse the low res quality

Monday, November 26, 2007

Magic Energy

These are two spots from a campaign of ads we recently shot for Magic Energy Drink.

The spots were produced by Commercials in Istanbul, Directed by Olaf van Gerwen and Art Directed by Diya Ajit. The titles were done by Greg Meeks from Flic, South Africa and the music and sound design were done by MassiveMusic, Amsterdam.

I think they turned out really nicely and they’ll do the job. Shooting in Istanbul was a great experience. The crew and production were good, but they fell a little short in their post. Maybe our miniscule budget had something to do with it.



Dogboy for Tonic

Our latest addition to Tonic, Rollan Rodriguez aka Dogboy is known for the prolificness of his work. Abstract expressionist, pop-artist, sometimes musician and sometimes a film maker. His influences are deeply rooted from early childhood daily cartoon characters to the great visual artists. His work is described as ubiquitous as it is, in your face. Found objects, demented photos, carton boxes, felt-tip pen, packing tape and paint are the weapon of choice. Though he is a slave worker at design studios and advertising agencies, his romance with his art and self-expression are still at large. He believes that he was a war robot of the 1920's at his early life.


He is a co-founder of the Brownmonkeys, a design collective based in Dubai. They consist of graphic designers, illustrators, painters, musicians, photographers and videographers. Brownmonkeys believe in the idea "creativity without borders". On a lighter side, they believe Astroboy can save the world; they believe in the power of monsters, robots and Apple computers.

Respect

Check out their work at www.brownmonkeys.com