What if... Instead of pitching for clients we asked them to pitch for us?
What would we ask? Is it really too arrogant? After all they do it all the time...even the most pathetic excuse for a client will dare ask 15 agencies to compete??? sometimes I wonder.
It’s not a joke, we are actually seriously considering asking clients to pitch for Tonic. Especially property clients who out number agencies 4 to 1 in this town. It could go like this:
- Send us the CV of the people who will judge and approve our work? We want a full organisation chart. Referrals would be much appreciated.
- What is your agency background? List the last three agencies you have worked with and the reasons the relationship ended?
- Why do you contact us and the other agencies on your short (hopefully)-list?
- What is the favourite campaign you have seen from us? The one you hate the most? Why? Please no less than 150 words per campaign, and no less than 3 per category.
- Do you think you can buy the work we will send your way?
- If you could work with any agency around the world, who would it be? Why do you think they would work with you?
- How much do you think you will have to throw at us to make us swallow our creative integrity?
- How much do you intend to spend in media, production, agency fees? What research model do you use to justify the breakdown?
- What are the criteria you will use to judge / evaluate / consider / dismiss our work?
- What remuneration principle do you recommend?
Maybe it is time, we either introduce a pitch fee, like in any other developed market... or we introduce a client pitch concept.
What do you think?
Labels: agencies, Burj Dubai, clients, jump through hoops, Pitch
posted by Vincent Raffray @ 11:47 PM
5 comments
5 Comments:
good text. in Brazil is not different. i think is the same. around the world is the same and we need make something to change.
but why, no?
http://gabrielferrari.carbonmade.com/
Well, I would surely like to know the outcome when you get the clients to pitch for you.
Free pitching is one of my pet peeves in the advertising/design arena. So much so when "Marketing" magazine (of Hong Kong & Singapore) invited me to contribute an article, I wrote on the topic. Perhaps you like to read and comment at Will They Respect Us The Morning After"
And, Vincent, I really like your idea. It is revolutionary but why not.
vincet!
i think this is an excellent idea.
i loved the one that said "how much money do you throw at us so we can swallow our creative integrity?"
i heard that in spain there an agency, i believe it's SPCF, that the clients pays the agency to pitch for them.
i love the idea!
Well, good thinking. But let me ask you something ...
Would you do the same?
Would you let your new comers interview your agency and your people the same way? :)
Sure, without a doubt.
Post a Comment
<< Home