How we recruit Account Directors

It’s not easy finding great Account Directors in these parts, so in preparation for the Dubai Lynx Awards, we made some fake Tonic business cards. In place of the name, it read ‘your name here’ and Account Director underneath. We handed these out to all the good looking people during the festival, but during the actual awards evening, as JWT was announced Agency of the year, we ambushed their celebrations by throwing some of our fake business cards their way.

The response surprised even us :)