Robotonic

Rob Gibbs, one of our Designers, recently designed the first designer toy in the Middle East. Only 800 pieces of this Limited Edition toy will be produced. The robot will come in various colours - pink, blue, black, cream and orange. A collaboration version will also be made with Dubai’s Design Collective, The Brownmonkeys. This unique toy will be available online at Kidrobot and various other designer toy retailers.

To commemorate the Middle East's first designer toy, the plan is to send out 100 blank robots to local and international artists, designers, typographers and agencies who will customize their robot and send it back where they will be exhibited and auction off for charity. For more info contact robot@tonicdubai.com

Designed by Robotandspark, sculpted by Tweekhed in the UK.

Samsung Vivace

For those of you that have worked with Korean clients before, you’ll know how difficult they can be sometimes. Our first job for Samsung was no exception. We were briefed to develop a campaign for their Vivace Air-conditioners. One of the key benefits of the AC Unit is that it can monitor your body temp while you sleep and adjust the temperature accordingly.

This spot is a step in the right direction and hopefully we can do better work for them in the future. The commercial was Directed by Alain Lambert and Produced by Zoe in Beirut.

A view from the top

This amazing shot has been doing the rounds and it gives you a pretty good idea how high the Burj Dubai really is. It's currently the tallest man-made structure in the world and it's due for completion in September 2009 (so they say).