Thursday, March 12, 2009

A Moment

We were up till the early hours of the morning shooting some print ads for Burger King when we came across this sight on our way home. We took this photo from within The Lakes area with the moon setting over the Marina. We all lead pretty fast-paced lives here in Dubai and sometimes it's nice just to stop and enjoy little moments like these.

Tuesday, March 03, 2009

Eco-Status

Around the world, being eco-conscious has become a status symbol for consumers, partly replacing traditional status symbols that are now associated with pollution, waste and excess. Two ECO-STATUS developments to watch: ECO-ICONIC (create an eye-catching green brand/product, advertise the hell out of it and make it very recognizable to the masses, which in turn makes it easy for buyers to get respect from strangers) and ECO-STATUS-STORIES (which involves providing buyers of little known/niche eco-brands with conversation starters and story details to make sure they’ll get a status fix from their peers).

www.trendwatching.com

Square Root Day

Once a month, or pretty much, we get subjected to topical ads. You know mother’s day, pre-summer check-ups, back to school promos... I can’t stand them. I always thought they were a lame excuse for a brand who has nothing to say to its consumers but tries anyway. Now of course it can be done properly. I can't help thinking about how Coke took over Christmas or Hallmark invented Valentine’s Day.

Today however I heard on the radio something that topped ‘em all. Square Root day... Think... yes we are 3/3/09. Which means, as it occurs nine times per century we should all celebrate the fact that the day x the month = the year! Bath in the glory of Square root day and thank God it will not happen again until 4/4/16! Don’t forget your root beer for appropriate celebrations!