Thursday, May 21, 2009

Tonic Branding

Finally we can announce the launch of Tonic Branding. Although they’ve already been open for a few months, we just wanted to see if they could make some real money before saying anything :) Only joking. Seriously though, Stuart Harris and Scott Clephane have already managed to steal substantial business away from the big boys. Not only are these guys wizards at what they do, but they’ve added a new and exciting component to the Tonic Brand. If you really want your brand to stand out and you’re tired of the cookie cutter solutions offered by other agencies, then give Stuart or Scott a call.


Wyeth Shoot Cape Town

We recently went to Cape Town to shoot our latest spot for Wyeth Pharmaceuticals. Between having my credit card details stolen, having our Camps Bay villa broken into and being robbed by the security guards hired to watch us, you would think we were shooting an ad for Vaseline. I know, I know, why go all the way to the tip of Africa to shoot an ad. Well, I think the pics speak for themselves. Thomas vowed that he would get a shot of Lawrence “the plumber” Jacomelli’s ummm assets, but he failed dismally. Maybe it’s a good thing.

A big Thank You must go out to Rudi and the guys and gals at Stillking Films for making this a very memorable production and delivering a well-produced spot.

Tonic Rocks

Rock Me Leonardo Guitar Hero design competition.

Although we didn’t quite win (hats off to the Brand Union guys) I have to hand it to Rollan and his team on an awesome effort. The judges said that the Brownmonkeys/Tonic guitar was by far the most colourful and energetic of all the entries! The controller has been hand-painted back and front with this lively and humour-filled design based around a rocking devil. Damn cool if you ask me.