The "No Fun" Diet

The after lunch “purge” wasn’t working very well, so a few creative’s have taken it upon themselves to get into shape using the Tonic “No Fun” Diet. I doubt any of them will manage to stay on it very long because they’re all sitting next to Dogboy and he loves food about as much as he loves design. Anything edible seems to vanish in the vicinity of his desk.

Maybe they just want to be healthy or maybe they’re anticipating all the work we’ll be doing on Burger King, whatever it is, as a supportive agency we’ll be sure to keep them as far away from anything that tastes good for at least a day, after that, they're on their own. Wish them luck.

What happens in Cannes…

This year we managed to rub shoulders with the best in the industry and get some serious “networking” done… ok, ok, we partied till the sun came up and went down again. We drank rosé like it was water and did a lot of things that I can’t really mention on this blog. But for those of you that made it a week to remember (you know who you are), thanks for the laughs, the fun and the memories and please allow us to reciprocate next time you’re in Dubai :)
The UAE and the region is just getting better and better, with a number of agencies shortlisted and a few winning Gold and Silver. The Film Gold and Titanium still eludes us though, but there’s always next year. 2009, here we come (Burp)...

Have a Tonic with your Burger

After many weeks of pitching, a shit load of Whoppers and a couple of trips to the States, we can finally announce the news that Burger King Middle East has appointed us as their creative agency… who's your daddy :)

This is probably the first time in the region that a global blue-chip brand has moved it’s entire creative account to an independent agency and hopefully it won’t be the last. We won against four other network agencies after a pretty intense pitch that included two rounds of reviews from BK regional head office and key franchises, as well as a final validation from BK’s US brand agency, Crispin Porter + Bogusky.

The decision by BK to give their account to us as an independent agency is a sure sign that the region is evolving. Regional marketers are beginning to realize the advantages of dealing with creative agencies that are producing daring and effective communication that finds its way into popular culture.

So soon, we’ll be entertaining you guys with some fresh, appetizing work made to order, the way only Tonic can deliver. Ok, too many puns, my bad.