Gulf Finance Win

Starting the year with a new piece of business is always a good thing especially if that year happens to be 2009. The pitch was for Gulf Finance and after sprinkling a little Tonic magic, we were appointed to manage their strategic corporate communication, all re-branding aspects and corporate PR.

Apocalypse Now

My Troops make me proud! Tonic completely annihilated the competition tonight at the AdNation Paintball Tournament :)

Thanks to "Fast" Dennis, "You-Won’t-Have-Time-To-Say" Arno, "Rabid" DogBoy, "Precision" Makram, "I’ll-Make-It-Personal" Andre, "Wondering" Kris, "Late" Haytham, umm Iya's husband and Iya as official cheerleader and professional photo-reporter... we won both legs of the elimination round. We are therefore in the 1/4 finals and more if we continue kicking ass the way we did with the Active’s and UM7’s.

You see, we're not just an award-winning, super-creative, ridiculously good looking agency!

For more info visit adnationme.com/adnation-paintball-tournament.html

Tonic Wins Global Sama Account

It has been one of the biggest pitches we have ever had, beating more than 60 agencies (five of which were networks) over a period of almost a year. This win adds a lot of credibility for us as an agency because it shows that we don’t just do work on international brands, but that we can work on a global brand that has international reach.

So how did we do it? The planners sent the creative’s a video of dolphins blowing air bubble rings. It was the perfect representation of the core idea for Sama: Given the ideal environment, you will flourish. Dolphins left alone to express themselves are a million times more creative than when asked to perform tricks devised by humans.

We are all pretty excited to dig our teeth into this one.

Have a Tonic with your Burger

After many weeks of pitching, a shit load of Whoppers and a couple of trips to the States, we can finally announce the news that Burger King Middle East has appointed us as their creative agency… who's your daddy :)

This is probably the first time in the region that a global blue-chip brand has moved it’s entire creative account to an independent agency and hopefully it won’t be the last. We won against four other network agencies after a pretty intense pitch that included two rounds of reviews from BK regional head office and key franchises, as well as a final validation from BK’s US brand agency, Crispin Porter + Bogusky.

The decision by BK to give their account to us as an independent agency is a sure sign that the region is evolving. Regional marketers are beginning to realize the advantages of dealing with creative agencies that are producing daring and effective communication that finds its way into popular culture.

So soon, we’ll be entertaining you guys with some fresh, appetizing work made to order, the way only Tonic can deliver. Ok, too many puns, my bad.