Ummm

OK, ok after 4 Gold’s and a Bronze last year we were expected to do a lot better this year. I keep telling everyone that we were pitching hard to win new business, but know one seems to believe me, they just think we’ve run out of ideas. Watch this space and you’ll see what I mean.

At least we won something and our Clients Bafco and Bic should be proud of their Silver and Bronze Awards. All in all we had a great evening and this time next year, Tonic will be back on top - oh yes we will prevail… Congrats to JWT and FP7 for a job well done!

How we recruit Account Directors

It’s not easy finding great Account Directors in these parts, so in preparation for the Dubai Lynx Awards, we made some fake Tonic business cards. In place of the name, it read ‘your name here’ and Account Director underneath. We handed these out to all the good looking people during the festival, but during the actual awards evening, as JWT was announced Agency of the year, we ambushed their celebrations by throwing some of our fake business cards their way.

The response surprised even us :)

Talking the talk

This year Arnaud and I were invited by The Network One to speak at the Dubai Lynx Awards about all the fun we have being an Independent agency in The Middle East. In true Tonic style, Arnaud and I arrived a little unrehearsed to say the least, but we got our message across and judging by the laughter and the applause, our speech was well received. We hope our talk was a little inspiring if not entertaining. A big thanks to Julian Boulding from The Network One and everyone who attended the seminar.