Burger King spots featured at Dubai Lynx

It's been a while since we've posted some TVC's on our blog. Wait no more. Our latest offering, 3 spots for Burger King that bring an emotional and pretty funny spin on "Have It Your Way". The spots are about two Saudi friends on holiday in the States. They're having burgers with two typical American girls and we follow their conversations. The spots were shot and produced in Beirut by Zoe and Directed by Chadi Younes.

Burger King Open Late, Beware!

Our latest offering to Burger King, comes in the form of these press and outdoor ads. We were asked to communicate that Burger King stays open until the wee hours of the morning. Thomas and Kris came up with the following campaign showing the villains of the night that we know all to well, enjoying their favourite meal after a umm night out. The ads were shot in South Africa and Dubai by French photographer Ben Dauchez and retouched by Thomas himself. A job well done! The series comprises of four ads which will run in press and outdoor.

Creative Director: Vincent Raffray
Art Director: Thomas Derouault
Copywriter: Kris Richardson
Photographer: Ben Dauchez

Gulf Finance Win

Starting the year with a new piece of business is always a good thing especially if that year happens to be 2009. The pitch was for Gulf Finance and after sprinkling a little Tonic magic, we were appointed to manage their strategic corporate communication, all re-branding aspects and corporate PR.

New Campaigns

While some companies have been moping around because of the financial crisis, we’ve been pretty busy in the past few weeks. Yes we’ve seen some budget cuts and have had some clients “disappear” over night, but that hasn’t stopped us coming up with ideas that were pretty inexpensive to produce thanks to the skills of our Designers and Art Directors. The first set of ads is for the Kids Park Zoo in Abu Dhabi created by the Rio Brothers Valerio and Dario. These simple executions show us that you can keep costs down and still create a memorable campaign that kids will love and remember.

We’ve used illustrations in the past for Burger King with our BK Joe campaign and it worked wonders. There’s a lot of freedom with illustrations that you don’t necessarily have with traditional photography and here is another example. These illustrations were beautifully created by Renata Giovannoni and the stories written by Kris Richardson. Full of fun, full of drama and perfect for the product on offer – the deliciously indulgent Burger King Chocolate Soufflé.

It's Good to be Evil

This week, Rollan aka Dogboy of the Brown Monkeys, launched Evil Wear. This is what he had to say:

“With the rising concern of too much commercialism and profiteering, we have to rethink and go back to the basics. Evil is not only a shirt or a tag. It's a concept. The Evil Symbol is a combination of two fun characters: Mickey Mouse (USA) and Modhesh (UAE). Highly regarded for their entertaining attributes but a great vehicle of commercialism. Probably that's what’s happening now in UAE. Too much has been publicized about everything, but in the end, its not too pretty at all. Everyone's complaining. Too much of everything is Evil.

I hope by wearing a shirt, I can share the propaganda. I call the owners of the shirt an "Evil Doer." Every owner will email me back a picture of them wearing the shirt holding a knife. I will blog this daily and post it on our website, creating a small "EVIL community". In the future, Limited edition will be printed, customized by designers and artists. As a result, we create a mini hysteria.”

So grab a T-shirt for only 90 bucks and say no to ummm profiteering :)

http://brownmonkeys.multiply.com/

Tonic Wins Global Sama Account

It has been one of the biggest pitches we have ever had, beating more than 60 agencies (five of which were networks) over a period of almost a year. This win adds a lot of credibility for us as an agency because it shows that we don’t just do work on international brands, but that we can work on a global brand that has international reach.

So how did we do it? The planners sent the creative’s a video of dolphins blowing air bubble rings. It was the perfect representation of the core idea for Sama: Given the ideal environment, you will flourish. Dolphins left alone to express themselves are a million times more creative than when asked to perform tricks devised by humans.

We are all pretty excited to dig our teeth into this one.